Direct Elec, are a small team of electricians based in North London. For this business, we wanted to create a simple brand identity that summed up the company’s line of business in a compact manner. While incorporating both initials of the business name within a single logo mark, we created the D to represent an electrical circuit and the letter E to represent the three simple lines in the live, earth and neutral colours associated with electrical wiring.
The resulting logo is a simple, yet effective piece of graphic design that makes an impact and is easily remembered.
