Email Marketing
We are bombarded daily with e-mails, so it is crucial that your e-mail marketing campaigns stand out, are timely, and succinctly communicate your marketing message.
We follow a tried and tested procedure for e-mail marketing as we are believers that it is as much a science as it is an art. Here is a summary of the service process:
- Start with a CRM review, ensure it is fit for purpose and segmented by categories
- E-mail design and Build – consistent with all other branding
- Agree campaign launch date
- Performance measurement – monitoring the success of your campaign
In the past few years there have been limited advances in e-mail technology. As a result, e-mail marketing and its capabilities are now extending far beyond the inbox. We expect to see this area undergo tectonic change over the next year as legislation and technology changes and are happy to act as your sounding board every step of the way.